Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand - Yale Agrarian Studies Series - J. Gary Taylor - Books - Yale University Press - 9780300102338 - March 11, 2004
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J. Gary Taylor
Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand - Yale Agrarian Studies Series

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'Smart Alliance' tells the story of how Chiquita, formerly the notorious United Fruit Company, reinvented itself as an ally of conservation and together with the Rainforest Alliance set about establishing a 'Better Banana' seal of approval to certify genuine efforts to protect the environment.

304 pages, 46 illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 11, 2004
ISBN13 9780300102338
Publishers Yale University Press
Pages 304
Dimensions 140 × 210 × 2 mm   ·   449 g
Language English  

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