Strategic Marketing for Libraries: A Handbook - Libraries Unlimited Library Management Collection - Elizabeth J. Wood - Books - Bloomsbury Publishing Plc - 9780313244056 - February 4, 1988
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Elizabeth J. Wood
Strategic Marketing for Libraries: A Handbook - Libraries Unlimited Library Management Collection

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Strategic Marketing for Libraries is a straightforward discussion of the full range of marketing concepts and tools applied to various types of libraries including public, special, and academic.

240 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 4, 1988
ISBN13 9780313244056
Publishers Bloomsbury Publishing Plc
Pages 229
Dimensions 150 × 230 × 14 mm   ·   503 g
Language English  

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