Media Messages in American Presidential Elections - Diana Owen - Books - ABC-CLIO - 9780313263620 - January 18, 1991
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Media Messages in American Presidential Elections

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Focusing her attention on the audience, Diana Owen investigates the way people process media messages during campaigns. Focusing on candidate advertisements, newspaper and television news stories, poll results, and presidential debates, she also ties voters' general media use habits to the way they receive and process media messages.


224 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 18, 1991
ISBN13 9780313263620
Publishers ABC-CLIO
Pages 224
Dimensions 150 × 220 × 20 mm   ·   489 g
Language English  

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