Dollars Through the Doors: A Pre-1930 History of Bank Marketing in America - Richard Germain - Books - ABC-CLIO - 9780313299216 - August 23, 1996
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Richard Germain
Dollars Through the Doors: A Pre-1930 History of Bank Marketing in America

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By the 1930s, banks in America had transformed themselves from passive responders to aggressive seekers of business, converting toward a market orientation by developments in service philosophy, segmentation of customers, and by transformation of staff.

240 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 23, 1996
ISBN13 9780313299216
Publishers ABC-CLIO
Pages 240
Dimensions 160 × 230 × 10 mm   ·   512 g
Language English  

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