Marketing Masculinities: Gender and Management Politics in Marketing Work - Contributions in Labor Studies - Lee V. Chalmers - Books - Bloomsbury Publishing Plc - 9780313316036 - April 30, 2001
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Lee V. Chalmers
Marketing Masculinities: Gender and Management Politics in Marketing Work - Contributions in Labor Studies

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This text explores the ways in which gender informs the definition and organization of management work, with specific attention to marketing. Drawing on original case studies, it examines how marketing personnel in particular firms appeal to valued and emotionally charged masculine meanings.

240 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 30, 2001
ISBN13 9780313316036
Publishers Bloomsbury Publishing Plc
Pages 208
Dimensions 235 × 160 × 20 mm   ·   508 g
Language English  

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