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Too Busy to Shop: Marketing to Multi-Minding Women Kelley M. Skoloda
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Too Busy to Shop: Marketing to Multi-Minding Women
Kelley M. Skoloda
That's a big mistake considering women spend $3.3 trillion annually on consumer products. Too Busy to Shop explains what marketers need to know about multi-minding—a word coined by Skoloda and Ketchum—and its implications for companies seeking to speak to women buyers.
180 pages, 4 illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 1, 2009 |
| ISBN13 | 9780313354878 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 192 |
| Dimensions | 166 × 242 × 19 mm · 476 g |
| Language | English |
