Better Make It Real: Creating Authenticity in an Increasingly Fake World - Jill J. Morin - Books - Bloomsbury Publishing Plc - 9780313376801 - March 31, 2010
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Jill J. Morin
Better Make It Real: Creating Authenticity in an Increasingly Fake World

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A comprehensive study of the power of differentiation as a key component of any business model, this book includes a step-by-step process to help leaders discover, achieve, express, and sustain their own authentic position.

248 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 31, 2010
ISBN13 9780313376801
Publishers Bloomsbury Publishing Plc
Pages 173
Dimensions 165 × 241 × 20 mm   ·   462 g
Language English  

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