Brand Gap, The: Revised Edition - Marty Neumeier - Books - Pearson Education (US) - 9780321348104 - September 1, 2005
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Marty Neumeier
Brand Gap, The: Revised Edition 2nd edition

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Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.

208 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 1, 2005
ISBN13 9780321348104
Publishers Pearson Education (US)
Pages 208
Dimensions 203 × 135 × 22 mm   ·   250 g
Language English  

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