Marketing for the Non-Profit Sector - Professional Master - Tim Hannagan - Books - Macmillan Education UK - 9780333525821 - November 11, 1992
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Marketing for the Non-Profit Sector - Professional Master

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After reading this book you will understand why it is essential for non-profit organisations to market their services and how they can research their customers. This book stresses the actions necessary for an organisation to succeed in marketing based on good practice in both the profit and non-profit sectors.


208 pages, index

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 11, 1992
ISBN13 9780333525821
Publishers Macmillan Education UK
Pages 190
Dimensions 139 × 216 × 13 mm   ·   240 g
Language English  

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