Decoding Women’s Magazines: From Mademoiselle to Ms. - Ellen McCracken - Books - Palgrave Macmillan - 9780333535905 - October 27, 1992
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Ellen McCracken
Decoding Women’s Magazines: From Mademoiselle to Ms.

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This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.

353 pages, tables, illustrations, index

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 27, 1992
ISBN13 9780333535905
Publishers Palgrave Macmillan
Pages 341
Dimensions 217 × 141 × 28 mm   ·   514 g

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