Branding: A Key Marketing Tool - - Books - Palgrave Macmillan - 9780333560761 - November 18, 1991
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Branding: A Key Marketing Tool 2 Revised edition

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Brands are among the most valuable assets of most of today's corporations. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively.

218 pages, photographs, index illustrated

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 18, 1991
ISBN13 9780333560761
Publishers Palgrave Macmillan
Pages 220
Dimensions 155 × 235 × 19 mm   ·   503 g
Editor Murphy, John M.

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