Designer Politics: How Elections Are Won - Margaret Scammell - Books - Palgrave Macmillan - 9780333586716 - April 12, 1995
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Margaret Scammell
Designer Politics: How Elections Are Won 1995 edition

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This is the first book to offer a serious examination of the phenomenon of political marketing in Britain. It explores how political culture and conduct have been affected by the phenomenon and to what extent politics and policy have been remoulded to fit the marketing process.

354 pages, tables, plates, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 12, 1995
ISBN13 9780333586716
Publishers Palgrave Macmillan
Pages 342
Dimensions 150 × 220 × 20 mm   ·   612 g

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