From Soapbox to Soundbite: Party Political Campaigning in Britain since 1945 - M. Rosenbaum - Books - Palgrave Macmillan - 9780333619452 - January 14, 1997
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M. Rosenbaum
From Soapbox to Soundbite: Party Political Campaigning in Britain since 1945

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This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning.

328 pages, tables, bibliography, index

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 14, 1997
ISBN13 9780333619452
Publishers Palgrave Macmillan
Pages 315
Dimensions 215 × 139 × 18 mm   ·   410 g
Language English  

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