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Understanding the Consumer: A Psychological Approach David A. Statt
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Understanding the Consumer: A Psychological Approach
David A. Statt
It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area.
352 pages, figures, tables
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 5, 1997 |
| ISBN13 | 9780333660638 |
| Publishers | Palgrave Macmillan |
| Pages | 352 |
| Dimensions | 155 × 235 × 17 mm · 539 g |
| Language | English |
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