Contemporary Issues in Marketing - Martin Evans - Books - Macmillan Education UK - 9780333677742 - June 1, 1999
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Martin Evans
Contemporary Issues in Marketing

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This text provides an innovative approach to learning about key marketing concepts based on a collaboration with "Marketing Week". The book offers an overview of the main elements of marketing together with the key issues in contemporary marketing.

240 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 1, 1999
ISBN13 9780333677742
Publishers Macmillan Education UK
Pages 240
Dimensions 190 × 246 × 14 mm   ·   435 g
Language English  

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