The Politics of Marketing the Labour Party - D. Wring - Books - Palgrave Macmillan - 9780333689523 - November 23, 2004
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D. Wring
The Politics of Marketing the Labour Party

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The Labour Party has been using marketing longer than is commonly realised. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.

280 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 23, 2004
ISBN13 9780333689523
Publishers Palgrave Macmillan
Pages 262
Dimensions 140 × 216 × 20 mm   ·   449 g

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