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Internationalisation: Process, Context and Markets - The Academy of International Business
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Internationalisation: Process, Context and Markets - The Academy of International Business
This fourth volume in the Academy of International Business Series examines three main areas of internationalization: the internationalization process, competitive advantage in an international context and international business in emerging markets.
296 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 8, 1998 |
| ISBN13 | 9780333699430 |
| Publishers | Palgrave Macmillan |
| Pages | 279 |
| Dimensions | 140 × 216 × 21 mm · 521 g |
| Editor | Hooley, Graham |
| Editor | Loveridge, Ray |
| Editor | Wilson, David |
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