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The International Marketing of Travel and Tourism: A Strategic Approach Francois Vellas
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The International Marketing of Travel and Tourism: A Strategic Approach
Francois Vellas
Tourism marketing has gone through fundamental changes. The pursuit of strategies based on global alliances, the breakdown of commercial borders and new technology have all facilitated tourism's commercialization. This is an examination of the changes in the international marketing of tourism.
352 pages, illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 5, 1999 |
| ISBN13 | 9780333717592 |
| Publishers | Macmillan Education UK |
| Pages | 352 |
| Dimensions | 247 × 190 × 25 mm · 630 g |
| Language | English |
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