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Strategies for Asia Pacific: Beyond the Crisis Philippe Lasserre 2 Revised edition
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Strategies for Asia Pacific: Beyond the Crisis
Philippe Lasserre
It argues that the crisis in Asia - while being serious - is a temporary phenomenon only and that the need remains for Western firms to boost their position both in Asia and against Asian competition. This requires an increased understanding of Asian markets, Asian firms and Asian business cultures and logic.
344 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 18, 1999 |
| ISBN13 | 9780333735824 |
| Publishers | Palgrave Macmillan |
| Pages | 323 |
| Dimensions | 155 × 235 × 18 mm · 522 g |
| Language | English |
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