Consumer Behaviour in Asia - International Marketing - Hellmut Schutte - Books - Palgrave Macmillan - 9780333736258 - November 5, 1998
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Hellmut Schutte
Consumer Behaviour in Asia - International Marketing

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Consumer Behaviour in Asia shows how firms need to modify their marketing strategies in such areas as segmentation, positioning and the marketing mix in order to successfully penetrate these markets.

288 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 5, 1998
ISBN13 9780333736258
Publishers Palgrave Macmillan
Pages 275
Dimensions 155 × 235 × 21 mm   ·   580 g

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