Semiotics, Marketing and Communication: Beneath the Signs, the Strategies - J. Floch - Books - Palgrave Macmillan - 9780333760147 - October 16, 2001
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J. Floch
Semiotics, Marketing and Communication: Beneath the Signs, the Strategies

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As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings. In studying semiotics, marketers can better understand consumer behaviour and how to be effective in their marketing communications.

240 pages, 81 b&w illustrations, 1 table, bibliography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 16, 2001
ISBN13 9780333760147
Publishers Palgrave Macmillan
Pages 225
Dimensions 140 × 216 × 13 mm   ·   399 g

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