Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century - Philip J. Kitchen - Books - Palgrave Macmillan - 9780333926390 - September 4, 2001
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Philip J. Kitchen
Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century

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Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation.

432 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 4, 2001
ISBN13 9780333926390
Publishers Palgrave Macmillan
Pages 410
Dimensions 152 × 229 × 29 mm   ·   766 g

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