Brand Medicine: The Role of Branding in the Pharmaceutical Industry - Tom Blackett - Books - Palgrave Macmillan - 9780333930984 - April 27, 2001
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Tom Blackett
Brand Medicine: The Role of Branding in the Pharmaceutical Industry

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As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.

336 pages, 0

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 27, 2001
ISBN13 9780333930984
Publishers Palgrave Macmillan
Pages 308
Dimensions 152 × 229 × 25 mm   ·   648 g
Editor Blackett, T.
Editor Robins, R.

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