Branding@thedigitalage - H. Meyers - Books - Palgrave Macmillan - 9780333947692 - September 14, 2001
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H. Meyers
Branding@thedigitalage

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The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual world.

192 pages, portraits

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 14, 2001
ISBN13 9780333947692
Publishers Palgrave Macmillan
Pages 184
Dimensions 140 × 216 × 14 mm   ·   498 g

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