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International Marketing Klaus Backhaus
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International Marketing
Klaus Backhaus
International Marketing is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. How can for example an exchange of marketing knowledge across borders add value to a company's position in other markets?
480 pages, 200 figures, tables, illustrations, index
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | 2005 |
| Original release date | 2004 |
| ISBN13 | 9780333963883 |
| Publishers | Macmillan Education UK |
| Pages | 480 |
| Dimensions | 156 × 234 × 26 mm · 728 g |
| Language | English |
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