The Rhetoric and Reality of Marketing: An International Managerial Approach - J Gregory Keyes - Books - Palgrave Macmillan - 9780333987322 - April 15, 2003
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J Gregory Keyes
The Rhetoric and Reality of Marketing: An International Managerial Approach

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It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide.

224 pages, Illustrations, 1 map

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 15, 2003
ISBN13 9780333987322
Publishers Palgrave Macmillan
Pages 202
Dimensions 140 × 216 × 17 mm   ·   399 g
Editor Kitchen, P.

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