Niche: The missing middle and why business needs to specialise to survive - James Harkin - Books - Little, Brown Book Group - 9780349123004 - August 2, 2012
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James Harkin
Niche: The missing middle and why business needs to specialise to survive

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Niche is an eye-opening analysis of why big business has failed to sell to the mainstream, in the tradition of Chris Anderson's The Long Tail

256 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 2, 2012
ISBN13 9780349123004
Publishers Little, Brown Book Group
Pages 256
Dimensions 150 × 196 × 17 mm   ·   206 g
Language English  

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