Business Marketing Management : B2B - Michael Hutt - Books - Cengage - 9780357718230 - March 23, 2023
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Michael Hutt
Business Marketing Management : B2B

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Gain an understanding of the most recent industry trends and today's dynamic B2B market with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition ties concepts to real-world decision making and to best practices. New content emphasizes an ESG (Environmental, Social, Governance) framework, while new discussions highlight developments such as the innovation flywheel and the new

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 23, 2023
ISBN13 9780357718230
Publishers Cengage
Pages 412
Dimensions 213 × 277 × 14 mm   ·   900 g
Language English  

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