Entrepreneurial Marketing: How to Develop Customer Demand - Edwin J. Nijssen - Books - Taylor & Francis Ltd - 9780367445317 - September 15, 2021
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Edwin J. Nijssen
Entrepreneurial Marketing: How to Develop Customer Demand 3rd edition

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How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Entrepreneurial Marketing focuses on these challenges.

184 pages, 27 Line drawings, black and white; 10 Tables, black and white; 27 Illustrations, black an

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 15, 2021
ISBN13 9780367445317
Publishers Taylor & Francis Ltd
Pages 164
Dimensions 150 × 220 × 20 mm   ·   381 g
Language English  

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