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New Product Development: An Empirical Approach to Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions Sameer Kumar 2005 edition
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New Product Development: An Empirical Approach to Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions
Sameer Kumar
The challenge of managing a business enterprise today is to ensure that it can remain efficient and competitive in a dynamic marketplace characterized by high competition, unstable demands, heterogeneous market segments, and short product life cycles.
200 pages, biography
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 27, 2005 |
| ISBN13 | 9780387232713 |
| Publishers | Springer-Verlag New York Inc. |
| Pages | 200 |
| Dimensions | 150 × 220 × 20 mm · 555 g |
| Language | English |
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