A Twenty-First Century Guide to Aldersonian Marketing Thought - B Wooliscroft - Books - Springer-Verlag New York Inc. - 9780387261751 - September 28, 2005
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B Wooliscroft
A Twenty-First Century Guide to Aldersonian Marketing Thought 2006 edition

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A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century.

581 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 28, 2005
ISBN13 9780387261751
Publishers Springer-Verlag New York Inc.
Pages 581
Dimensions 156 × 234 × 33 mm   ·   1.03 kg
Language English  
Editor Shapiro, Stanley J.
Editor Tamilia, Robert D.
Editor Wooliscroft, Ben

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