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Health Services Marketing: A Practitioner's Guide Richard K. Thomas 2008 edition
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Health Services Marketing: A Practitioner's Guide
Richard K. Thomas
For health care professional, clinical expertise is not enough - one has to know the market. This title explains the range of marketing activities and techniques, from promotions to pricing, helping health professional learn to navigate this important aspect of healthcare.
164 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 19, 2007 |
| ISBN13 | 9780387736044 |
| Publishers | Springer-Verlag New York Inc. |
| Pages | 164 |
| Dimensions | 231 × 149 × 10 mm · 242 g |
| Language | English |
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