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Managing Sustainable Innovation: The Driver for Global Growth Ian E. Maxwell 2009 edition
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Managing Sustainable Innovation: The Driver for Global Growth
Ian E. Maxwell
This book details a novel approach to innovation that emphasizes sustainable and renewable practices. It discusses such companies as Google and Genentech to show how this style of innovation produces sustainable high growth and strong shareholder returns.
200 pages, 1, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 17, 2009 |
| ISBN13 | 9780387875804 |
| Publishers | Springer-Verlag New York Inc. |
| Pages | 200 |
| Dimensions | 161 × 235 × 13 mm · 385 g |
| Language | English |
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