Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms - International Series in Operations Research & Management Science - Serguei Netessine - Books - Springer-Verlag New York Inc. - 9780387980188 - June 25, 2009
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Serguei Netessine
Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms - International Series in Operations Research & Management Science 2009 edition

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This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.

488 pages, 18 black & white tables, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 25, 2009
ISBN13 9780387980188
Publishers Springer-Verlag New York Inc.
Pages 488
Dimensions 155 × 235 × 28 mm   ·   929 g
Language English  
Editor Netessine, Serguei
Editor Tang, Christopher S.

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