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Advertising as Communication - Studies in Culture and Communication Gillian Dyer 1st edition
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Advertising as Communication - Studies in Culture and Communication
Gillian Dyer
As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.
248 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 18, 1982 |
| ISBN13 | 9780415027816 |
| Publishers | Taylor & Francis Ltd |
| Pages | 248 |
| Dimensions | 140 × 216 × 15 mm · 316 g |
| Language | English |
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