A Handbook of Qualitative Methodologies for Mass Communication Research - Nicholas W. Jankowski - Books - Taylor & Francis Ltd - 9780415054058 - December 19, 1991
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Nicholas W. Jankowski
A Handbook of Qualitative Methodologies for Mass Communication Research 1st edition

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This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.

288 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 19, 1991
ISBN13 9780415054058
Publishers Taylor & Francis Ltd
Pages 288
Dimensions 138 × 216 × 22 mm   ·   530 g
Language English  
Editor Jankowski, Nicholas W.
Editor Jensen, Klaus Bruhn

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