Marketing the Museum - Heritage: Care-Preservation-Management - Fiona Mclean - Books - Taylor & Francis Ltd - 9780415103923 - December 26, 1996
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Fiona Mclean
Marketing the Museum - Heritage: Care-Preservation-Management 1st edition

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The ideal guide to the ways in which museums can achieve a marketing orientation. It is essential reading for museum professionals, students and anyone in the heritage industry around the world.

268 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 26, 1996
ISBN13 9780415103923
Publishers Taylor & Francis Ltd
Pages 268
Dimensions 150 × 220 × 20 mm   ·   544 g
Language English  

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