Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector - Routledge Advances in Management and Business Studies - Aino Halinen - Books - Taylor & Francis Ltd - 9780415146074 - November 14, 1996
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Aino Halinen
Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector - Routledge Advances in Management and Business Studies 1st edition

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This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing.

388 pages, 73 line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 14, 1996
ISBN13 9780415146074
Publishers Taylor & Francis Ltd
Pages 388
Dimensions 156 × 234 × 23 mm   ·   793 g
Language English  

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