The Active Consumer: Novelty and Surprise in Consumer Choice - Routledge Frontiers of Political Economy - Marina Bianchi - Books - Taylor & Francis Ltd - 9780415171908 - June 18, 1998
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Marina Bianchi
The Active Consumer: Novelty and Surprise in Consumer Choice - Routledge Frontiers of Political Economy 1st edition

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This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.

280 pages, 1

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 18, 1998
ISBN13 9780415171908
Publishers Taylor & Francis Ltd
Pages 278
Dimensions 156 × 234 × 19 mm   ·   567 g
Language English  
Editor Bianchi, Marina

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