Representing Consumers: Voices, Views and Visions - Routledge Interpretive Marketing Research - Barbara B Stern - Books - Taylor & Francis Ltd - 9780415184137 - September 24, 1998
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Barbara B Stern
Representing Consumers: Voices, Views and Visions - Routledge Interpretive Marketing Research 1st edition

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Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.

416 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 24, 1998
ISBN13 9780415184137
Publishers Taylor & Francis Ltd
Pages 416
Dimensions 156 × 234 × 24 mm   ·   930 g
Language English  
Editor Stern, Barbara

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