Pictorial Metaphor in Advertising - Charles Forceville - Books - Taylor & Francis Ltd - 9780415186766 - March 26, 1998
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Pictorial Metaphor in Advertising 1st edition

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Charles Forceville provides us with a method of detecting the metaphors which exist within pictures, particularly in advertising.


248 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 26, 1998
ISBN13 9780415186766
Publishers Taylor & Francis Ltd
Pages 248
Dimensions 159 × 233 × 16 mm   ·   398 g
Language English  

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