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Pictorial Metaphor in Advertising Charles Forceville 1st edition
Pictorial Metaphor in Advertising
Charles Forceville
Charles Forceville provides us with a method of detecting the metaphors which exist within pictures, particularly in advertising.
248 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 26, 1998 |
| ISBN13 | 9780415186766 |
| Publishers | Taylor & Francis Ltd |
| Pages | 248 |
| Dimensions | 159 × 233 × 16 mm · 398 g |
| Language | English |