Marketing Communication: A Critical Introduction - Varey, Richard (University of Waikato, New Zealand) - Books - Taylor & Francis Ltd - 9780415230391 - November 22, 2001
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Varey, Richard (University of Waikato, New Zealand)
Marketing Communication: A Critical Introduction 1st edition

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Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.

416 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 22, 2001
ISBN13 9780415230391
Publishers Taylor & Francis Ltd
Pages 416
Dimensions 150 × 220 × 20 mm   ·   816 g
Language English  

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