Imagining Marketing: Art, Aesthetics and the Avant-Garde - Routledge Interpretive Marketing Research - - Books - Taylor & Francis Ltd - 9780415234863 - February 1, 2001
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Imagining Marketing: Art, Aesthetics and the Avant-Garde - Routledge Interpretive Marketing Research 1st edition

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This topical study argues that the mantle of imagination has now passed on from the artist to the marketer, and contends that the tools and techniques of artistic appreciation can be successfully applied to marketplace phenomena.

324 pages, 2 Tables, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 1, 2001
ISBN13 9780415234863
Publishers Taylor & Francis Ltd
Pages 324
Dimensions 150 × 220 × 20 mm   ·   590 g
Language English  
Editor Brown, Stephen
Editor Patterson, Anthony

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