Cross-Cultural Marketing: Theory, practice and relevance - Dawn Burton - Books - Taylor & Francis Ltd - 9780415448932 - November 20, 2008
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Dawn Burton
Cross-Cultural Marketing: Theory, practice and relevance 1st edition

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This groundbreaking, new book offers a sophisticated approach to the challenges of developing marketing theories and practices that take into account the need for cross-cultural marketing in multi-cultural societies.

328 pages, 2 black & white illustrations, 2 black & white tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 20, 2008
ISBN13 9780415448932
Publishers Taylor & Francis Ltd
Pages 328
Dimensions 156 × 231 × 18 mm   ·   494 g
Language English  

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