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Political Marketing in the United States Jennifer Lees-marshment 1st edition
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Political Marketing in the United States
Jennifer Lees-marshment
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U. S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government.
The main themes and objectives of the book are to cover:
New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politicsThis is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
352 pages, 33 black & white tables
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 29, 2014 |
| ISBN13 | 9780415632850 |
| Publishers | Taylor & Francis Ltd |
| Genre | Aspects (Academic) > Political |
| Pages | 330 |
| Dimensions | 152 × 229 × 23 mm · 589 g |
| Language | English |
| Editor | Conley, Brian (Suffolk University, USA) |
| Editor | Cosgrove, Kenneth (Suffolk University, USA) |
| Editor | Lees-Marshment, Jennifer (University of Dundee, UK) |
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