Outdoor Advertising - Routledge Library Editions: Advertising - Richard Nelson - Books - Taylor & Francis Ltd - 9780415817981 - March 21, 2013
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Richard Nelson
Outdoor Advertising - Routledge Library Editions: Advertising 1st edition

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Outdoor Advertising looks at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as examining specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story.

144 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 21, 2013
ISBN13 9780415817981
Publishers Taylor & Francis Ltd
Pages 140
Dimensions 165 × 244 × 15 mm   ·   370 g
Language English  

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