Planning Advertisements - Routledge Library Editions: Advertising - Gilbert Russell - Books - Taylor & Francis Ltd - 9780415817998 - March 21, 2013
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Gilbert Russell
Planning Advertisements - Routledge Library Editions: Advertising 1st edition

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The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner?advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.

First published in 1935.

208 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 21, 2013
ISBN13 9780415817998
Publishers Taylor & Francis Ltd
Pages 204
Dimensions 156 × 234 × 18 mm   ·   540 g
Language English  

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