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An Introduction to Social Media Marketing Alan Charlesworth 1st edition
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An Introduction to Social Media Marketing
Alan Charlesworth
An Introduction to Social Media Marketing is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text, Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a a lighter, hands-on approach that is perfect for shorter courses and additional reading.
250 pages, 57 black & white illustrations, 10 black & white tables, 1 black & white halftones, 56 bl
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 20, 2014 |
| ISBN13 | 9780415856171 |
| Publishers | Taylor & Francis Ltd |
| Pages | 250 |
| Dimensions | 155 × 233 × 14 mm · 390 g |
| Language | English |
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