The Customer Century: Lessons from World Class Companies in Integrated Communications - Routledge Corporate Communication Series - Anders Gronstedt - Books - Taylor & Francis Ltd - 9780415921992 - January 18, 2000
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Anders Gronstedt
The Customer Century: Lessons from World Class Companies in Integrated Communications - Routledge Corporate Communication Series 1st edition

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Based on in-depth interviews with senior managers from companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the upcoming 'customer century'.

252 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 18, 2000
ISBN13 9780415921992
Publishers Taylor & Francis Ltd
Pages 252
Dimensions 150 × 220 × 20 mm   ·   630 g
Language English  

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