Selling The Invisible: A Field Guide to Modern Marketing - Harry Beckwith - Books - Grand Central Publishing - 9780446672313 - May 3, 2012
In case cover and title do not match, the title is correct

Harry Beckwith
Selling The Invisible: A Field Guide to Modern Marketing

Price
$ 18.99
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping May 26 - 28

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.

256 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 3, 2012
ISBN13 9780446672313
Publishers Grand Central Publishing
Pages 256
Dimensions 126 × 190 × 18 mm   ·   204 g
Language English  

More by Harry Beckwith

Show all

See all of Harry Beckwith ( e.g. CD , Paperback Book , Audiobook (CD) and Hardcover Book )